Don't Miss a Thing
- Sunday June 6, 2021
- Monday June 7, 2021
- Tuesday June 8, 2021
- Wednesday June 9, 2021
- OCCC
WFCT Registration Open
Sponsor Move-In
WFCT Competitor Check-in, Badge Pick-up and Vehicle Selection
Architectural Tint-Off™ Division Mandatory Competitor Meeting
Paint Protection Film Mandatory Competitor Meeting
Automotive Tint-Off™ Division Mandatory Competitor Meeting
- OCCC
WFCT Registration Open
Educational Program – PPF Track
Educational Program – General Track
Sponsor Move-In
Entering the Decorative Market
Decorative window film is exploding in popularity as customers look to it in offices, for privacy, for example, and more. Learn from shop owners who have incorporated this into their business with positive results.
Speaker: Jeremy Dobbins, CEO, ClimatePro; Randy Hutson, owner of Five Star Window Coatings, and a WINDOW FILM magazine Top Dealer.
Sales Strategies
Want to learn how to sell paint protection film from those who do it every day and find success? Then this is the session for you.
Speaker: Sid Maharajh, co-owner of Genesis Window Tinting in Elk Grove California.
Expert Strategies for Marketing Your Business
Learn how to get your shop to appear at the top of Google rankings, how to get customers to leave reviews, and every-thing you need to know to market your business effectively.
Speaker: Patric Fransko, president Eye Magnet Management, a digital marketing and social media agency. He is also a WINDOW FILM magazine blogger and founder of the Window Film Professionals Group on Facebook.
The Hard Truths about Getting into the PPF Industry
Paint protection film is a great revenue generator, but there are many things to think about before you add this to your list of services. Do you have enough space and staff, and are you ready for all the challenges this will bring? This seminar will tell you everything you need to know to make sure you are prepared for adding PPF, and helping your business be successful.
Speaker: Jamie Werner is sales manager/corporate trainer at PremiumShield, and he serves as a judge for the Paint Protection Film Competition held annually during WFCT.
Using Technology to Stay Competitive
Learn how to build your competitive edge by leveraging technology in window films, business operations and customer experiences.
Speakers: Harry Rahman, Director of Architectural Films for XPEL and Erik Devash, founder and CEO at TintWiz.
Adding Ceramic Coatings
If you offer PPF, but not ceramic coatings, you may be missing a big opportunity. The demand for this product is high and the market is in major growth mode. Find out from those who offer it, what you need to know to be successful.
Speaker: Kyle Owen, owner, Clear Bra Indy, and a PPFMag Top PPF Dealer, added ceramic coatings to his PPF business in 2016. He says he saw the potential, and “it hasn’t let me down.” Find out if it is the right fit for your business, and how to get started.
Manufacturer Talk Show Live
This is your chance—Window Film magazine is gathering representatives of many of the major film and PPF sup-pliers together in one place during this special session. Moderated by Window Film editorial director Tara Taffera, questions from the audience are also welcome, so be sure to make plans to attend.
Guests: Shawn Kitchell, president and CEO at Madico Inc; Erin Bernhardt, general manager, Performance Films, Eastman.
Window Film Hall of Fame and Top Dealer Awards Lunch
Special Session for Architects: Introduction to Safety and Security Films
Learn how safety and security film can be used as a retrofit product to enhance glass performance, and gain AIA continuing education credits. Understand the appropriate applications for safety and security window films; Discover what threats safety and security films guard against as well as which institutions are most at risk; Learn how safety and security films are constructed and manufactured; and How to select a safety and security film and professional installer.
Speaker: Jay Larkin, Madico’s SafetyShield Program Manager.
Joint Keynote: You Say More Than You Think When It Comes to Sales
If you think this is another general business seminar, think again. This session will leave you with strong concrete ways to assess customers and suppliers to increase sales and lower costs. Janine Driver, a former federal law enforcement officer and CEO of the Body Language Institute, will serve as WFCT’s keynote speaker. See why she always leaves her audiences talking and wanting more. You likely know at least one person who easily connects with almost everyone she or he meets. These natural rap-port-builders are able to create a sense of trust and understanding almost instantly. Imagine how powerful it would be to your professional (and personal) life if you knew the verbal and non-verbal secrets that the greatest leaders, top sales people, and highly regarded corporate titans use regularly to break down barriers to and build up trust. Throughout this session Janine will teach you essential methodologies on reading and using body language for your advantage. Whether you are looking to influence others, seize opportunity, establish rapport, negotiate business deals or detect deception, these helpful guidelines from Janine is not to be missed.
Speaker: Janine Driver is the CEO of the Body Language Institute, an exclusive certification program that provides companies and leaders the fastest way to save time and make money. She is also the New York Times best-selling author of “You Say More Than You Think,” and an international trainer and keynote speaker providing cutting-edge, scientifically based communication tools on how to increase sales and generate a significant return on investment. Driver was selected by TEDx Wilmington to present her ideas worth spreading. She is a popular media guest, with appearances on shows including Dr. Oz Show, Anderson Cooper, NBC’s TODAY and NBC’s Weekend TODAY, FOX News, and CNN’s Larry King Live.
Architectural Tint-Off™ Division – Heat 1
Paint Protection Film Division – Heat 1
WFCT Exhibition Floor and Competitions Open
Commercial Sales Strategies
One of WFCT’s most popular speakers is back. Jonathan Thompson shared strategies for selling residential film and it was one of our most popular sessions. This year, he will tackle how to sell commercial jobs and achieve success. Thompson will discuss everything from intake to customer interaction and follow-up along with proven up sale strategies.
Speaker: Jonathan Thompson is the managing partner of Sunsational Solutions with locations in Austin, and San Antonio, Texas. He is also a board member for the International Window Film Association, where he also serves as the group’s secretary.
IWFA Automotive Film Accreditation Testing
*Not an official WFCT Event.
Automotive Tint-Off™ Division – Heat 1
Welcoming Cocktail Party
Architectural Tint-Off™ Division – Heat 2
IWFA Flat Glass (Basic) Film Accreditation Testing*
*Not an official WFCT event.
Automotive Tint-Off™ Division – Heat 2
- OCCC
WFCT Registration Open
Education Day
Join us for a day of learning that is both thought provoking and practical—with something for everyone, no matter what stage in your business life cycle you are in. Today’s educational program is sponsored by the International Window Film Association (IWFA).
Window Film Owner’s Guide to Outsourcing
Done right outsourcing can save you time and money and hassle and add an additional level of professionalism to what you do. Done wrong, it can cost you more in time, money and hassles than you would have had had you done it yourself. Take part in this session which will tell you how to maximize the benefit from outsourcing functions such as payroll, human resources, media, public relations and more.
WFCT Exhibition Floor and Competitions Open (Main Hours 1:00 p.m. – 6:00 p.m.)
Paint Protection Film Division – Heat 2
Finding and Keeping Customers: Lead Generation and Customer Relationship Management
You’ve got to find customers in order to keep them. To do so, you need to wade through a variety of media and methods. How do you find which ones work best for you? How do you maximize every lead you get and turn into a sale? How do you make that sale into a customer for life? Come join us to find the answers to this questions and to identify your own special formula for success.
Training New Installers and New Installer Training Program
We are lucky to be in an industry that is growing, but with growth comes a need for more installers. How do you pick the right people and then train them right. This program will provide an installer training program you can use for the ages.
Automotive Tint-Off™ Division – Heat 3
Joint Session: Planning for Succession for Your Business
If you think this session is for those getting ready to sell their business, you’d be mistaken. It’s for owners and managers at any point in their business trajectory who want to take steps now to grow a profitable and highly marketable company later. “This is the seminar I wish I’d attended when I started out,” said one previous attendee. You won’t want to miss it.
Paint Protection Film Division – Heat 3
Does It Take Two? How Couples Operate a Successful Film Businesses
It can be the best (or worst) of times when couples operate a film business. Come hear from those who make it work, how they do it, with tips on what to do and what to avoid. There is no stronger dynamic than a couple in sync who run a film company together. Here’s how to make it work.
Architectural Tint-Off™ Division – Heat 3
Automotive Tint-Off™ Division – Heat 4
Architectural Tint-Off™ Division – Heat 4
Silent Charity Auction (final bids taken at 5:15 p.m. on the Exhibition Floor)
Networking Cocktail Party on the Exhibition Floor
IWFA Safety/Security Film Accreditation Testing*
*Not an official WFCT event.
Paint Protection Film Division – Heat 4
Architectural Tint-Off™ Division – Heat 5
Automotive Tint-Off™ Division – Heat 5
IWFA Advanced Solar Control Accreditation Testing*
*Not an official WFCT event.
IWFA Networking Event (IWFA members only)
- OCCC
WFCT Registration Open
Educational Program – General Track
Morning Coffee with Nick St. Denis
Join Nick St. Denis, director of research for Key Media & Research, for a discussion on the window film market. St. Denis will cover key indicators of window film demand and trends impacting the industry, as well as anticipated regional demand.
Speaker: Nick St. Denis is the director of the research division at Key Media & Research (KMR), a glass industry information provider based in suburban Washington D.C. A former editor at KMR’s Window Film magazine, St. Denis has conducted numerous research projects for window film, PPF and related companies. He currently is a candidate for a Masters’ Degree in Survey Research with a concentration in the glass industry from the University of Connecticut.
How Networking Can Help Your Business
Learn from a group of window film shop owners who have been networking with one another for several years—but most importantly see how this has helped them implement new ideas and grow their businesses. If you are not using the power of industry networking this session is sure to change your mind.
Speakers: Kyle Fuller, owner of Tint Pro in Bonaire, Ga.; Sid and Josh Maharajh, co-owner of California’s Genesis Window Tinting; Michael Martinez, from Precision Window Tinting in Casper, Wyo.; Kyle Rehatchek, owner of Black Diamond Tint in Pottsville, Pa.; and Ricky and Josh Miller, owners of Green Valley Window Tinting in Henderson, Nev.
Crisis Aftermath: Lessons from COVID
Join a panel of window film shop owners who will share what they learned from COVID, and how those lessons will help lead them into the future. What were the most important items they learned from the crisis? How did they motivate themselves in difficult times? What worked and what didn’t? What changes will last beyond the pandemic and how are companies preparing differently for the next big crisis?
Speakers: Jeremy Dobbins, CEO, ClimatePro; and Jeff Franson, president and CEO of Window Film Depot, located in Atlanta.
WFCT Exhibition Floor Open
From One Shop to Two (concurrent session)
Whether you are thinking about opening a second location or in the planning stages, or if it’s simply an idea in your head, learn everything you need to know to make that leap. You will hear from shop owners themselves regarding specific steps they took to go from one shop to two.
Speaker: Sid Maharajh, co-owner of Genesis Window Tinting in Elk Grove, California, with two locations, will share exactly what you need to know when expanding.
Preparing to Sell Your Business—Tomorrow or in 20 Years (concurrent session)
Whether such a sale is imminent or years away, this seminar explains the important considerations as well as measures to put in place now to result in the sale of your business on your terms. Learn how to prepare to sell your business successfully from someone who has already done so. Get advice for items on when to start preparing, how to find a buyer and much more.
Speaker: Matt Darienzo is the CEO of Solar Art in Laguna Hills, Calif; Ed Golda, started his company, Michigan Glass Coatings, in 1979, and has tinted large commercial and residential projects. He was the first inductee into the Window Film Hall of Fame, and has more than 40 years’ experience in the industry.
Paint Protection Film Division – Finals
Automotive Tint-Off™ Division – Finals
Architectural Tint-Off™ Division – Finals
Educational Program – Special Session
Joint Session: Workshop for Newcomers
If you are fairly new to the industry, and want to gain content geared directly to you then this session is for you. Learn from seasoned executives who can share their knowledge from successes to failures, challenges and overcoming it all.
Speaker: Keith Beveridge operates Beveridge Consulting which specializes in strategy development, marketing and operational review. He is a former senior vice president of Novus. The session will be moderated by WINDOW FILM magazine publisher Debra Levy.
Sponsor Move-Out
Competition Medals Pick-up Window
Closing Awards Ceremony (optional, additional purchase required)