Monday, June 7

(General Session Track – Scroll Down for Concurrent PPF Track)

8:00 a.m. – 8:45 a.m.
Entering the Decorative Market

Decorative window film is exploding in popularity as customers  look  to  it  in  offices,  for  privacy,  for  example,  and  more. Learn from shop owners who have incorporated this into their business with positive results.
Speaker:  Jeremy  Dobbins,  CEO,  ClimatePro;  Randy  Hutson,  owner  of  Five  Star  Window  Coatings,  and  a WINDOW FILM magazine Top Dealer.


9:00 a.m. – 9:45 a.m.
Expert Strategies for Marketing Your Business
Learn how to get your shop to appear at the top of Google rankings, how to get customers to leave reviews, and every-thing you need to know to market your business effectively.
Speaker: Patric Fransko,  president  Eye  Magnet  Management,  a  digital  marketing  and  social  media  agency.  He is also a WINDOW FILM magazine blogger and founder of the Window Film Professionals Group on Facebook.

10:00 a.m. – 10:45 a.m.
Using Technology to Stay Competitive
Learn how to build your competitive edge by leveraging technology in window films, business operations and customer experiences.
Speakers: Harry Rahman, Director of Architectural Films for XPEL and Erik Devash, founder and CEO at TintWiz.


11:00 a.m. – 12:00 p.m.
Manufacturer Talk Show Live
This  is  your  chance—Window  Film  magazine  is  gathering  representatives  of  many  of  the  major  film  and  PPF  sup-pliers  together  in  one  place  during  this  special  session.  Moderated by Window Film editorial director Tara Taffera, questions from the audience are also welcome, so be sure to make plans to attend.
Guests: Shawn Kitchell, president and CEO at Madico Inc; Erin Bernhardt, general manager, Performance Films, Eastman. 


12:00 p.m. – 1:00 p.m.
Window Film Hall of Fame and Top Dealer Awards Lunch
A  luncheon  honoring  Window  Film  magazine’s  top  dealers—our ambassadors for this conference—who will enjoy a  bite  while  networking  with  their  peers.  Window FILM magazine will also be announcing the newest inductee into the Window Film Hall of Fame, the industry’s highest honor. This lunch is sponsored by Window Film magazine. Please note that this lunch is open to dealers/retailers by invitation. Private event for dealers/retailers only.”
Speakers: Debra Levy and Tara Taffera of WINDOW FILM magazine.


1:00 p.m. – 2:30 p.m.
Joint Keynote:  You Say More Than You Think When It Comes to Sales
If you think this is another general business seminar, think again. This session will leave you with strong concrete ways to assess customers and suppliers to increase sales and lower costs. Janine Driver, a former federal law enforcement officer and CEO of the Body Language Institute, will serve as WFCT’s keynote speaker. See why she always leaves her audiences talking and wanting more. You likely know at least one person who easily connects with almost everyone she or he meets. These natural rap-port-builders are able to create a sense of trust and understanding almost instantly. Imagine how powerful it would be to your professional (and personal) life if you knew the verbal and non-verbal secrets that the greatest leaders, top sales people, and highly regarded corporate titans use regularly to break down barriers to and build up trust. Throughout this session Janine will teach you essential methodologies on reading and using body language for your advantage. Whether you are looking to influence others,  seize  opportunity,  establish  rapport,  negotiate  business  deals  or  detect  deception,  these helpful guidelines from Janine is not to be missed.
Speaker: Janine Driver is the CEO of the Body Language Institute, an exclusive certification program that provides companies and leaders the fastest way to save time and make money.  She  is  also  the  New  York  Times  best-selling  author  of  “You  Say  More  Than  You  Think,” and an international trainer and keynote speaker providing cutting-edge, scientifically based communication tools on how to increase sales and generate a significant return on investment. Driver was selected by TEDx Wilmington to present her ideas worth spreading. She is a popular media guest, with appearances on shows including Dr. Oz Show, Anderson Cooper, NBC’s TODAY and NBC’s Weekend TODAY, FOX News, and CNN’s Larry King Live.


2:30 p.m. – 3:15 p.m.
Commercial Sales Strategies
One of WFCT’s most popular speakers is back.  Jonathan  Thompson  shared  strategies  for  selling  residential  film  and  it  was  one  of  our  most  popular  sessions.  This  year,  he  will  tackle  how  to  sell  commercial  jobs  and  achieve  success.  Thompson will discuss everything from intake to customer interaction and follow-up along with proven up sale strategies.
Speaker: Jonathan  Thompson  is  the  managing  partner  of  Sunsational  Solutions  with  locations  in  Austin,  and  San Antonio, Texas. He is also a board member for the International Window Film Association, where he also serves as the group’s secretary.

 

Monday, June 7

(Paint Protection Film Track – Scroll Up for Concurrent General Track)

8:00 a.m. – 8:45 a.m.
Sales Strategies
Want to learn how to sell paint protection film from those who do it every day and find success?  Then this is the session for you.
Speaker: Sid Maharajh, co-owner of Genesis Window Tinting in Elk Grove California.


9:00 a.m. – 10:00 a.m.
The Hard Truths about Getting into the PPF Industry
Paint protection film is a great revenue generator, but there are many things to think about before you add this to your list of services. Do you have enough space and staff, and  are  you  ready  for  all  the  challenges  this  will  bring?  This seminar will tell you everything you need to know to make sure you are prepared for adding PPF, and helping your business be successful.
Speaker: Jamie Werner is sales manager/corporate trainer at  PremiumShield, and he serves as a judge for the Paint Protection Film Competition held annually during WFCT.


10:00 a.m. – 10:45 a.m.
Adding Ceramic Coatings
If  you  offer  PPF,  but  not  ceramic  coatings,  you  may  be  missing  a  big  opportunity.  The demand for this product is high and the market is in major growth mode. Find out from those who offer it, what you need to know to be successful.
Speaker: Kyle Owen, owner, Clear Bra Indy, and a PPFMag Top PPF Dealer, added ceramic coatings to his PPF business in 2016. He says he saw the potential, and “it hasn’t let me down.” Find out if it is the right fit for your business, and how to get started


12:00 p.m. – 1:00 p.m.
Special Session for Architects: Introduction to Safety and Security Films
Learn  how  safety  and  security  film  can  be  used  as  a  retrofit product to enhance glass performance, and gain AIA continuing  education  credits.  Understand  the  appropriate  applications for safety and security window films; Discover what threats safety and security films guard against as well as which institutions are most at risk; Learn how safety and security films are constructed and manufactured; and How to select a safety and security film and professional installer.
Speaker:  Jay Larkin, Madico’s SafetyShield Program Manager.

Tuesday, June 8


Education Day
Join us for a day of learning that  is  both  thought  provoking   and   practical—with   something  for  everyone,  no  matter  what  stage  in  your  business  life  cycle  you  are  in.  Today’s educational program is sponsored by the International Window Film Association (IWFA).


8:00 a.m. – 8:45 a.m.
Window Film Owner’s Guide to Outsourcing
Done right outsourcing can save you time and money and hassle  and  add  an  additional  level  of  professionalism  to  what  you  do.  Done  wrong,  it  can  cost  you  more  in  time,  money  and  hassles  than  you  would  have  had  had  you  done  it  yourself.    Take  part  in  this  session  which  will  tell  you  how  to  maximize  the  benefit  from  outsourcing  functions such as payroll, human resources, media, public relations and more.


9:00 a.m. – 9:45 a.m.
Finding and Keeping Customers: Lead Generation and Customer Relationship Management
You’ve  got  to  find  customers  in  order  to  keep  them.  To do so, you need to wade through a variety of media and methods. How do you find which ones work best for you? How do you maximize every lead you get and turn into a sale? How do you make that sale into a customer for life? Come join us to find the answers to this questions and to identify your own special formula for success.


10:00 a.m. – 11:00 a.m.
Training New Installers and New Installer Training Program
We  are  lucky  to  be  in  an  industry  that  is  growing,  but  with  growth comes a need for more installers. How do you pick the right people and then train them right. This program will provide an installer training program you can use for the ages.


11:15 a.m. – 12:15 p.m.
Joint Session: Planning for Succession for Your Business
If you think this session is for those getting ready to sell their business, you’d be mistaken.  It’s  for  owners  and  managers  at  any  point  in  their  business  trajectory  who  want  to  take  steps  now  to  grow  a  profitable  and  highly  marketable company later. “This is the seminar I wish I’d attended when I started out,” said one previous attendee. You won’t want to miss it.


12:30 p.m. – 1:30 p.m.
Does It Take Two? How Couples Operate a Successful Film Businesses
It can be the best (or worst) of times when couples operate a film business. Come hear from those who make it work, how they do it, with tips on what to do and what to avoid. There is no stronger dynamic than a couple in sync who run a film company together. Here’s how to make it work.

Wednesday, June 9

7:00 a.m. – 7:45 a.m.
Morning Coffee with Nick St. Denis
Join Nick St.  Denis, director of research for Key Media & Research, for a discussion on the window film market. St. Denis will cover key indicators of window film demand and trends impacting the industry, as well as anticipated regional demand.
Speaker: Nick St. Denis is the director of the research division at Key Media & Research (KMR), a glass industry information provider based in suburban Washington D.C.  A  former  editor  at  KMR’s  Window Film magazine,  St. Denis has conducted numerous research projects for window  film,  PPF  and  related  companies.  He currently is a candidate for a Masters’ Degree in Survey Research with a concentration in the glass industry from the University of Connecticut.


8:00 a.m. – 8:45 a.m.
How Networking Can Help Your Business
Learn from a group of window film shop owners who have been networking with one another for several years—but most importantly see how this has helped them implement new ideas and grow their businesses. If you are not using the  power  of  industry  networking  this  session  is  sure  to  change your mind.
Speakers: Kyle Fuller, owner of Tint Pro in Bonaire, Ga.; Sid  and  Josh  Maharajh,  co-owner  of  California’s  Genesis  Window  Tinting;  Michael  Martinez,  from  Precision  Window Tinting in Casper, Wyo.; Kyle Rehatchek, owner of  Black  Diamond  Tint  in  Pottsville,  Pa.;  and  Ricky  and  Josh  Miller,  owners  of  Green  Valley  Window  Tinting  in  Henderson, Nev.


9:00 a.m. – 9:45 a.m.

Crisis Aftermath:  Lessons from COVID
Join a panel of window film shop owners who will share what they learned from COVID, and how those lessons will help lead  them  into  the  future.  What  were  the  most  important  items  they  learned  from  the  crisis?  How did they motivate themselves in difficult times? What worked and what didn’t? What  changes  will  last  beyond  the  pandemic  and  how  are  companies preparing differently for the next big crisis?
Speakers: Jeremy Dobbins, CEO, ClimatePro; and Jeff Franson, president and CEO of Window Film Depot, located in Atlanta.


10:00 a.m. – 11:00 a.m.
From One Shop to Two (concurrent session)
Whether  you  are  thinking  about  opening  a  second  location  or  in  the  planning  stages,  or  if  it’s  simply  an  idea  in  your head, learn everything you need to know to make that leap. You will hear from shop owners themselves regarding specific steps they took to go from one shop to two.
Speaker: Sid  Maharajh,  co-owner  of  Genesis  Window  Tinting  in  Elk  Grove,  California,  with  two  locations,  will  share exactly what you need to know when expanding.


10:00 a.m. – 11:00 a.m.
Preparing to Sell Your Business—Tomorrow or in 20 Years (concurrent session)
Whether such a sale is imminent or years away, this seminar explains the important considerations as well as measures to put in place now to result in the sale of your business on your terms. Learn how to prepare to sell your business successfully from someone who has already done so. Get advice for items on when to start preparing, how to find a buyer and much more.
Speaker: Matt Darienzo is the CEO of Solar Art in Laguna Hills, Calif; Ed Golda, started his company, Michigan Glass Coatings, in 1979, and has tinted large commercial and residential projects. He was the first inductee into the Window Film Hall of Fame, and has more than 40 years’ experience in the industry.


1:00 p.m. – 3:00 p.m.
Joint Session:  Workshop for Newcomers
If you are fairly new to the industry, and want to gain content geared directly to you then this session is for you. Learn from seasoned executives who can share their knowledge from successes to failures, challenges and overcoming it all.
Speaker: Keith Beveridge operates Beveridge Consulting which specializes in strategy development, marketing and operational review. He is a former senior vice president of Novus. The session will be moderated by WINDOW FILM magazine publisher Debra Levy.

WFCT educational program is subject to change.